A Practical Guide to Developing Effective Web Sites: Part II
Web Site Navigation Scheme Links Your navigation scheme should include a form to sign up for your e-newsletter and free available downloads, or requests for a free report, analysis or consultation....
View ArticleA Practical Guide to Developing Effective Web Sites: Part III
Off-Page Optimization This leads us to the broader category of off-page optimization. As you review your Google Analytics results and keyword rankings, you may find that you perform better on Yahoo!...
View ArticleFive Steps to Generating New Business through Web Advertising, Landing Pages...
At the Public Relations and Marketing Group, we pride ourselves in providing integrated services to our clients. With this in mind, I wanted to share with you how we have been doing this through...
View Article“If You Build It,” They Won’t Necessarily Come…2/3
Collateral Marketing Materials Now that your website is up, you can now turn to putting together some marketing materials. Using your logo, set up and print business cards with your website, e-mail and...
View Article“If You Build It,” They Won’t Necessarily Come…1/3
Before You Start a New Business, Be Sure to Create and Fund Your Marketing Plan Many of us remember the 1989 hit movie Field of Dreams wherein Kevin Costner plays an Iowa corn farmer, hearing voices to...
View ArticleOn-Page Optimization and Keywords
Working with Domains • Pick a domain name that has potential keywords in it. • Choose to pre-pay your domain for a few years in advance. Genuine sites plan on staying around for a while. • If you’re...
View ArticleWeb Ads, E-newsletters, and Takeover Emails
With the continued rise in the value of social media and the resulting ability to hyper-target ads, many publications have now realized the gold mine on which they are sitting. When newspaper...
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An Overview of Google Business Tools – The First in a Series of Three Articles
With its wide variety of cost-effective business tools, it’s no wonder why Google has secured its position as a global superpower on the Web. Google Business Solutions are a collection of services...
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Anatomy of a Mobile Website
According to a study by Nielsen Media Research, mobile Internet usage is growing at a rate of 30 percent each year. With more people surfing the Web using their smart phones, businesses must recognize...
View ArticleBest Marketing Strategies for the Holiday Season
For most companies, the holidays are the busiest selling margin of the year, amounting to 19% for retailers and nearly 30% for jewelers and department stores. Social media and website shopping are...
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